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Livenow logo3/24/2023 ![]() ![]() Not only will he curate an offering that will inspire a global audience but his leadership will support our overall mission: building a world leading marketing and distribution network for pay-per-view live events across sport, music, entertainment, fitness and education verticals. We make it easy to stream your virtual events, executive communications, trainings, and everything in. Lara Vanjak, chief operating officer at LiveNow, added: “We expect his appointment to have a huge impact on our business, building on the success we’ve seen from Serie B, Serie C and Australia vs India Men’s International Cricket. Live stream to any audience, no matter the scale. We are here to work with those rights holder, help them find an audience and build a global community.” A lot of rights holders are looking for ways to increase their revenues or to get any coverage at all. Leible said: “It’s a great pleasure to be back working with Andrea and we believe there is a huge opportunity for the pay per view model. The pay-per-view streaming platform has already broadcast events such as La Liga, the FA Cup, Australia vs India Men’s International Test Cricket, Big Bash League, and the UK Pro Tennis Series. The strategy includes aiming for high interest, yet niche, content. He has also worked with LiveNow founder Andrea Radrizzani before, having held multiple roles at his former company, MP & Silva.Īt LiveNow, Leible will be building a team to try and make the platform a destination for sports content. He was previously head of Asia for the owner and operator of the Bundesliga, DFL Sports Enterprises. Leible joins the company from Bundesliga International, where as head of global audiovisual rights he was resonsible for $250 million (£179m) of media rights sales. LiveNow has appointed Peter Leible as its head of sports. ![]()
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